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The Magic Ingredient to Marketing? Video.

Posted by:
Melissa Baker

There are so many articles about why video is important. We wanted to get right to the point and give you the information you need to get started NOW. Here is the why, video helps communicate the message of your brand, boost the ability to build relationships with your customers and gains you credibility. What about cold hard stats? Check these out…

• 90% of users say that product videos are helpful in the decision-making process
• 80% of users recall a video they viewed in the past 30 days
• 36% of online consumers trust video ads
• Including a video on a landing page can increase conversion by 80%
• Video in an email leads to 200-300% increase in click through rate
• Enjoyment of video ads increase purchase intent by 97% and brand association by 139%

(all stats sourced from Hyperfine Media)

Most business’ next questions are HOW and WHAT? How do I make a video and what do I say? When it comes to content, it is so much simpler than you think. Answer the question of your prospective customer in the most fun, efficient and effective way possible. “How does this widget work?” “Why is this the best widget on the market?” Keep in mind videos are best kept under 2 minutes. Demonstrate the action/action slides with the same message you are vocalizing and whenever possible, include closed captioning. Also, many people are more inclined to watch a video if they do not need to commit to having the sound turned on. Think about the last time you were at work and wanted to squeeze in a video but couldn’t because of the sound?

What about HOW? There are multiple free (but watermarked) video creator apps that also offer some great lower cost options as well for businesses that prefer to be branded only by their own name and look polished. We have compiled a list below of a few we recommend if you choose to go it on your own. We have even used a couple of these ourselves. REMEMBER! When you have created your video and you are happy with it make sure to share it everywhere! Social media, your website and even create a YouTube channel if you haven’t already.

Animoto Online Video Maker
Raw Shorts

Of course, if all of this just cannot fit in your schedule, you can just call us and we will take care of it all for you.
Happy creating!

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