Why Pay-per-Click when you can Pay-per-Call!

With extensive experience in Local Search Marketing, PinDot Media has been delivering measurable, qualified phone calls to our clients throughout the U.S. and Canada since 1992.

As the popularity of Print Yellow Pages has declined, many advertisers have struggled to find additional, viable sources of targeted, qualified phone calls.   Recognizing this need, over the past ten years PinDot has developed a Pay-per-Call Network consisting of vetted media providers, including print and online sources that annually provide millions of calls to businesses throughout the U.S. and Canada.  These callers are looking for a wide variety of services. PinDot connects those callers to our clients.

Using PinDot’s Pay-per-Call Network, our advertisers only pay for measurable, qualified phone calls.  PinDot utilizes this network of sources, finds your desired client and connects these callers directly to your business.

  • As a PinDot client:
    • You ONLY PAY for qualified calls.
      • Typically a minimum 60-second call qualifier, which allows advertisers to screen out non-prospects
    • You DON’T PAY for the media that generates these calls
    • You RECEIVE targeted pay-per-call campaigns that search out your desired customer
      • Customers looking for your services
      • Targeted nationally, regionally or locally
      • Can be geo-fenced to the most desired demographics or zips
    • You RECEIVE qualified prospects directly connected to your business

PinDot’s Pay-per-Call Network has achieved particularly noteworthy success in providing measurable, qualified inbound customer calls from many categories, including:

Home Services:  HVAC, Plumbing, Electrical, Pest Control, Animal Removal, Roofing, Windows, Garage Doors, Bathroom Remodeling, Painting and much more.

Health & Medical:  Dentists, Optometrists, Optical Goods, Podiatrists, Addiction Treatment, Alcohol Treatment and many others.

Legal Services:  Personal Injury, Worker’s Compensation, Accidental Death, and Social Security.

Our team at PinDot Media will manage all of the pay-per-call campaigns required to provide what our client’s want most: qualified phone calls from an individual or company in need of the services and products you offer.  We manage to your specific budget just like a Pay-Per-Click campaign but with one major difference:

Instead of paying for clicks, you only pay for the calls delivered to your business from PinDot’s efforts.  To quote one of our clients, “why would I pay for clicks when I can pay for calls?”

Your next steps to help PinDot pave the way to Your Success:

  1. Provide your list of services
  2. Define your geographical market coverage areas
  3. Allow PinDot 24 hours to project the average monthly leads available and your cost-per-qualified-call.
  4. Decide on your budget or how many leads your business can handle each month.

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Mobile Advertising Services

In our ever-evolving digital world, mobile advertising is already one of the most effective ways to reach potential customers. Changes on the “mobile front” are occurring daily and to be competitive, it is necessary for every business to stay in front of the wave. To help our clients take advantage of these evolutions, PinDot utilizes mobile technology to maximize impact and to ensure that their clients’ messages gets in front of the highest potential audience at the most opportunistic time.

Our strength is our ability to target people – not just places. The learning process begins when a mobile user taps “Use Current Location.” From this point forward, we have access to detailed information about where and when that consumer shops, lives, works and travels. We are able to establish a pattern as to their particular likes, dislikes, interests, and habits. Combining this data with key characteristics builds unique user profiles, which allows us to deliver our clients’ messages to potential buyers at the time and place they are most likely to make their buying decisions.

Data mining more than seven years of information and several hundred million user profiles allows us to match your business’s advertising with your target customers’ demographic profile. An array of platforms such as mobile search optimization, apps, videos, banners and ad retargeting enables PinDot to connect you directly to your target audience. Through our adaptive mobile approach, PinDot clients experience increased exposure, resulting in more secondary actions by the mobile users and a more positive return on their investment.

We continually optimize your campaigns for success. We capitalize on the metrics that are working best, evaluate those metrics that aren’t performing to a satisfactory level, and refine your campaign to maximize its potential.

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"We have been working with PinDot Media for over 2 years now & consider them an asset to our business. They manage Print & Online advertising for all of our markets. We enjoy a transparent business partnership with PinDot and view them as more than just an advertising agency. They help make things easier for us by having a single point of contact for multiple products."

- Gary Line, Summers Plumbing Heating & Cooling

Interactive Advertising

When innovation is your business, the possibilities are endless.

In a digital era, there’s no better way to make your message known than by having a strong digital presence. That’s why we provide specialized advertising services for the digital space, including search engine marketing (SEM), search engine optimization (SEO), online display advertising and listing management. In order to be successful in “search”, you have to truly stand out. At PinDot, we have the tools and experience to make that happen.

Through our display ad retargeting services, we can identify purchasers who have shown a recent interest in your product or service and “follow” them throughout the web to give them repeated exposure to your business. If you’ve ever seen multiple ads on various websites, related to a recent search of yours, then you have been retargeted. Research shows that due to your existing interest, there is an excellent chance that you, like most other consumers, will click one of these retargeting ads. Recent studies show that these retargeting campaigns can be up to 400% more effective than other types of online advertising.

Our deep understanding of SEO and SEM means we can utilize your campaign analytics to develop keyword efficiency, maximize yield, minimize costs, develop the right strategy and manage optimization for success. Our hands-on approach ensures your business’s prominent placement on the search channels of your choice. Through our options, we give you a clear competitive advantage, driving potential customers to your company and away from competitors. If you’re serious about ramping up your online presence to ensure your spot as one of the top businesses in your field, let PinDot show you how it’s done.

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Social Advertising Services

What many thought was a trend is now a part of everyday life. Consumers log on to social media to interact with their favorite people, brands and organizations. Securing its place in a marketing mix, social commerce is expected to reach $30 billion by the end of this year.

With its ever-increasing popularity, there’s no better time than now to develop processes and strategies that maximize your business’s social media impact. Through a strategic balance of paid, owned and earned media channels, you can garner the attention of your future customers, and interact with the people who already love your business.

At PinDot, we deal in a variety of social channels, including Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest. By developing your business profiles and optimizing these channels, we can help you build a brand people use through customer engagement and community.

In this digital era, online reviews and social sharing strongly influence customer spending behavior. Our review management services alert you each time a customer posts a review, and PinDot gives you the tools you need to respond instantaneously.  Through social media monitoring, we gauge customer sentiment about your brand, helping you to understand where your business stands amongst competitors and showcasing new opportunities to grow your business.

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Traditional Advertising Agency

PinDot had its beginnings in traditional media, specifically Yellow Pages advertising (the original local search media). Our multi-decade experience placing advertising for national, regional and local advertisers has taught us how to efficiently design and create advertisements that capture the attention of local consumers.

Even today, direct mail, newspapers and print Yellow Pages represent low cost, efficient advertising options, which typically result in high conversion leads. PinDot’s use of call tracking technologies, coupled with these tried and true media, provides measurable results. Often these media can be bought on a Performance-Based model in which you only pay for the actual calls that your business receives. This is an extremely effective method that provides easily measurable results. Performance-Based models can be targeted demographically thus controlling your costs and maximizing your return on your investment.

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About You

It’s ALL about you! At PinDot, we realize that the best local search campaign is one that is custom designed just for you. No one client is exactly like another, so the mix and proportions of mobile, SEM, SEO, Social and traditional should always be unique for your needs.

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