Why Pay-per-Click when you can Pay-per-Call!

With extensive experience in Local Search Marketing, PinDot Media has been delivering measurable, qualified phone calls to our clients throughout the U.S. and Canada since 1992.

As the popularity of Print Yellow Pages has declined, many advertisers have struggled to find additional, viable sources of targeted, qualified phone calls.   Recognizing this need, over the past ten years PinDot has developed a Pay-per-Call Network consisting of vetted media providers, including print and online sources that annually provide millions of calls to businesses throughout the U.S. and Canada.  These callers are looking for a wide variety of services. PinDot connects those callers to our clients.

Using PinDot’s Pay-per-Call Network, our advertisers only pay for measurable, qualified phone calls.  PinDot utilizes this network of sources, finds your desired client and connects these callers directly to your business.

• As a PinDot client:
  • You ONLY PAY for qualified calls.
    • Typically a minimum 60-second call qualifier, which allows advertisers to screen out non-prospects
  • You DON’T PAY for the media that generates these calls
  • You RECEIVE targeted pay-per-call campaigns that search out your desired customer
    • Customers looking for your services
    • Targeted nationally, regionally or locally
    • Can be geo-fenced to the most desired demographics or zips
  • You RECEIVE qualified prospects directly connected to your business

PinDot’s Pay-per-Call Network has achieved particularly noteworthy success in providing measurable, qualified inbound customer calls from many categories, including:

Home Services:  HVAC, Plumbing, Electrical, Pest Control, Animal Removal, Roofing, Windows, Garage Doors, Bathroom Remodeling, Painting and much more.

Health & Medical:  Dentists, Optometrists, Optical Goods, Podiatrists, Addiction Treatment, Alcohol Treatment and many others.

Legal Services:  Personal Injury, Worker’s Compensation, Accidental Death, and Social Security.

Our team at PinDot Media will manage all of the pay-per-call campaigns required to provide what our client’s want most: qualified phone calls from an individual or company in need of the services and products you offer.  We manage to your specific budget just like a Pay-Per-Click campaign but with one major difference:

Instead of paying for clicks, you only pay for the calls delivered to your business from PinDot’s efforts.  To quote one of our clients, “why would I pay for clicks when I can pay for calls?”

Your next steps to help PinDot pave the way to Your Success:

1. Provide your list of services
2. Define your geographical market coverage areas
3. Allow PinDot 24 hours to project the average monthly leads available and your cost-per-qualified-call.
4. Decide on your budget or how many leads your business can handle each month.

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Interactive Advertising

When innovation is your business, the possibilities are endless.

In a digital era, there’s no better way to make your message known than by having a strong digital presence. That’s why we provide specialized advertising services for the digital space, including search engine marketing (SEM), search engine optimization (SEO), online display advertising and listing management. In order to be successful in “search”, you have to truly stand out. At PinDot, we have the tools and experience to make that happen.

Through our display ad retargeting services, we can identify purchasers who have shown a recent interest in your product or service and “follow” them throughout the web to give them repeated exposure to your business. If you’ve ever seen multiple ads on various websites, related to a recent search of yours, then you have been retargeted. Research shows that due to your existing interest, there is an excellent chance that you, like most other consumers, will click one of these retargeting ads. Recent studies show that these retargeting campaigns can be up to 400% more effective than other types of online advertising.

Our deep understanding of SEO and SEM means we can utilize your campaign analytics to develop keyword efficiency, maximize yield, minimize costs, develop the right strategy and manage optimization for success. Our hands-on approach ensures your business’s prominent placement on the search channels of your choice. Through our options, we give you a clear competitive advantage, driving potential customers to your company and away from competitors. If you’re serious about ramping up your online presence to ensure your spot as one of the top businesses in your field, let PinDot show you how it’s done.

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Traditional Advertising Agency

PinDot had its beginnings in traditional media, specifically Yellow Pages advertising (the original local search media). Our multi-decade experience placing advertising for national, regional and local advertisers has taught us how to efficiently design and create advertisements that capture the attention of local consumers.

Even today, direct mail, newspapers and print Yellow Pages represent low cost, efficient advertising options, which typically result in high conversion leads. PinDot’s use of call tracking technologies, coupled with these tried and true media, provides measurable results. Often these media can be bought on a Performance-Based model in which you only pay for the actual calls that your business receives. This is an extremely effective method that provides easily measurable results. Performance-Based models can be targeted demographically thus controlling your costs and maximizing your return on your investment.

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